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What is SEO?
SEO (Search Engine Optimization) is the process of improving a website's visibility in unpaid (organic) search engine results, like on Google, to attract more relevant visitors. It involves optimizing website content, structure, and authority to help search engines understand the site and rank it higher for relevant searches, ultimately increasing traffic and potential customers without paying for ads
ON Page SEO
On-page SEO is optimizing elements directly on your website's pages (content, HTML, structure) to rank higher in search engines, attract more relevant traffic, and help users find what they need. It involves improving your content's quality, relevance, and user experience, as well as technical parts like titles, headers, URLs, and images, making it easier for search engines like Google to understand and rank your pages for specific queries.
OFF Page SEO
Off-page SEO involves actions taken outside your website to improve its search engine rankings, focusing on building authority, trustworthiness, and relevance through external signals like high-quality backlinks from other sites, brand mentions, positive online reviews, and social media engagement, essentially telling search engines your site is credible and valuable to users.
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